Margham Publications - Commerce and Management

Commerce and Management

Basics of Entrepreneurship (As per TANSCHE Syllabus) (for B.Com.) - Dr. Jayshree Suresh

Introduction
Idea Generation and Selection
Business Pitch
Bootstrap
Finance and Government Support

Book Author	Dr. Jayshree Suresh
Publisher	Margham Publications
Language	English
For
Year Published	First Published 2024

Basics of Entrepreneurship (As per TANSCHE Syllabus) (for B.Com.) - Dr. Jayshree Suresh

₹120.00

Basics of Income Tax (Shortened Edition) for A. Y. 2018 - 19 - T.S. Reddy & Y. Hari Prasad Reddy

Income Tax – Theory, Law and Practice (for A. Y. 2017 - 18)

Basic Concepts
Capital and Revenue
Residential Status and Incidence of Tax (or) Basis or Charge
Exempted incomes
Income under the Head Salaries
Income under the Head Income from House Property
(A) Income under the Head profits and Gains of Business or Profession
(B) Profits and Gains of Business or Profession-Depreciation
Capital Gains
Income from Other Sources
Aggregation of Income (or) Clubbing of Incomes and Deemed Incomes
Set-off and Carry-forward of Losses
Agricultural Income
Deductions from Gross Income
Assessments
(A) Schedule of Rates of Tax
(B) Assessment of Individuals
Past University Questions Papers as per Current Rules
Bharathidasan University (B.Com.)
Bharathiyar University (B.Com)

Book Author	T.S. Reddy & Y. Hari Prasad Reddy
Publisher	Margham Publications
Language	English
For	B.Com., B.C.S., M.Com., C.A.(Inter.) & Other Professional Courses.
Year Published

Basics of Income Tax (Shortened Edition) for A. Y. 2018 - 19 - T.S. Reddy & Y. Hari Prasad Reddy

Author T.S. Reddy & Dr.Y.Hari Prasad Reddy

₹260.00

Business Accounting - T.S. Reddy & Y. Hari Prasad Reddy

Working Capital Management - An Overview
Cash Management
Receivables Management
Inventory Management

Book Author	T.S. Reddy & Y. Hari Prasad Reddy
Publisher	Margham Publications
Language	English
For	B.Com., M.Com., M.B.A. and Other Professional Courses.
Year Published

Business Accounting - T.S. Reddy & Y. Hari Prasad Reddy

Author A. Murthy

₹220.00

Brand Management - Dr. L.Natarajan

An Introduction to Brand Management
Competition and Brand
Brand Power, Customer Loyalty and Brand Association
Brand Associations
Brand Equity
Brand Identity
Brand Positioning
Brand Extensions
Managing Brand Image
Brand Revitalisation
Brand and Firm

Book Author	Dr. L.Natarajan
Publisher	Margham Publications
Language	English
For	B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.
Year Published

Author Dr. L. Natarajan

₹120.00

Business Communication - N.S. Raghunathan and B. Santhanam

1. Business Communication - Definition, Process and Kinds
2. Non-verbal and Oral Communication
3. Barriers to Effective Communication
4. Requisites of an effective Letter - Principles of Business Communication
5. The Layout of Business Letter
6. Kinds of Business Letter
7. The Message and the plan
8. (a) Business Letters - Enquiries and Replies to Enquiries
9. (b) Status Enquiry and Other kinds of Enquiries
10. (c) Business Letters - Trade Enquiries
11. Business Letters - Offers and Quotations
12. Business Letters - Orders and Replies
13. Business Letters - Requests for Adjustment and Claims
14. Reply to Claim / Adjustment Letters
15. Business Letters - Collection Letters
16. Acknowledgement Letters
17. Letters of Complaints and Grievances
18. Business Letters - Sales Letters
19. Business Letters - Circular Letters
20. Agency Correspondence
21. Bank Correspondence
22. Insurance Correspondence
23. Letters of Application for a Job - Curriculum Vitae
24. Goodwill / Public Relation Letters
25. Foreign Trade - Export and Import Correspondence
26. Meetings, Agenda and Minutes

Book Author	N.S. Raghunathan and B. Santhanam
Publisher	Margham Publications
Language	English
For	B.Com., B.B.A., B.Sc., B.B.M., B.C.S. & M.B.A. Courses
Year Published

Business Communication - N.S. Raghunathan and B. Santhanam

Author N.S. Raghunathan And B. Santhanam

₹240.00

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Commerce and Management

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Basics of Entrepreneurship (As per TANSCHE Syllabus) (for B.Com.) - Dr. Jayshree Suresh

Basics of Income Tax (Shortened Edition) for A. Y. 2018 - 19 - T.S. Reddy & Y. Hari Prasad Reddy

Business Accounting - T.S. Reddy & Y. Hari Prasad Reddy

Brand Management - Dr. L.Natarajan

Business Communication - N.S. Raghunathan and B. Santhanam

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