- An Introduction to Brand Management
- Competition and Brand
- Brand Power, Customer Loyalty and Brand Association
- Brand Associations
- Brand Equity
- Brand Identity
- Brand Positioning
- Brand Extensions
- Managing Brand Image
- Brand Revitalisation
- Brand and Firm
| Book Author |
Dr. L.Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations. |
| Year Published |
|
Author
Dr. L. Natarajan
₹120.00