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Creativity and Innovation Management
  • Creativity
  • Thinking
  • Lateral Thinking
  • Creative Problem Solving
  • Techniques of Creative Problem Solving
  • Weakening Our Inner Sensors
Book Author

Dr. P. Rizwan Ahmed
Publisher

Margham Publications
Language

English                                                        
For

                    
Year Published

 
Creativity and Innovation Management - Dr. P. Rizwan Ahmed
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹130.00

Customer Relationship Management
  • Introduction to Customer Relationship Management
  • Theoretical Foundations of Relationship Marketing
  • Customer Relationship
  • CRM - The Business Transformation
    • 4a. Communication in CRM
  • The Analysing Phase of Relationship Marketing
    • 5a. Product Marketing
  • Customer Loyalty
  • Relationship Drivers
  • Partnership
  • Implementing Relationship Marketing Programmes - Strategy, Structure and Systems
  • Implementing RM Programmes - Shared Values, Staff, Skills and Styles
  • Monitoring and Controlling Relationship
  • Technology for Relationship Marketing
Book Author

Dr. S. Sheela Rani
Publisher

Margham Publications
Language

English
For

B.B.A., M.B.A. & Other Professional Courses.                     
Year Published

 
Customer Relationship Management - Dr. S. Sheela Rani
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹180.00

Dictionary of Commerce
  • Commerce terms from A to Z
 

 
Publisher

Margham Publications
Language

English
For

B.Com., M.Com., & Other professional Courses.                     
Year Published

 
Dictionary of Commerce
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹120.00

Cyber Law
  • Cyber Law: Introduction
  • The security Aspect of Cyber Law
  • The Intellectual Property Aspect in Cyber Law
  • The Evidence Aspect in Cyber Law
  • The Criminal Aspect in Cyber Law
  • Global Trends and EDI
  • The Information Technology Act, 2000
  • Understanding the Technology of Internet
  • Application of Copyright Act, 1957
  • Intellectual Property Rights
Book Author

Dr. P. Rizwan Ahmed                         
Publisher

Margham Publications
Language

English
For

                    
Year Published

 
Cyber Law - Dr. P. Rizwan Ahmed
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹150.00

E - Commerce
  • An Overview of E-Commerce
  • Evolution and Growth of E-Commerce
  • Classification of Electronic Commerce
  • Framework and Application of E-Commerce in Various Industries
  • Planning and Essentials of E-Commerce
  • Internet and Information Super Highway
  • Web Technology and Information System
  • Database Concepts and Digital Library
  • Electronic Data Interchange
  • Consumer Electronic Commerce
  • Online Shopping
  • E-Marketing and E-Advertising
  • Supply chain and value chain on the Web
  • E-Payment
  • E-Security
  • Cyber Crimes and Cyber Laws
  • Issues relating to E-business Environment
  • Mobile Commerce
Book Author

Dr. K. Abirami Devi & Dr. M. Alagammai
Publisher

Margham Publications
Language

English
For

B.Com., M.Com., B.C.A. & Other Professional Courses.                     
Year Published

 
E - Commerce - Dr. K. Abirami Devi & Dr. M. Alagammai
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹220.00

More Articles ...

  1. E- Business & E- Commerce - Dr. P. Rizwan Ahmed
  2. Elements of Industry 4.0 – Dr. P. Rizwan Ahmed
  3. Elements of Insurance - A. Murthy
  4. Elements of Operations Research - Dr. H. Premraj

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