- Meaning and Evolution of Marketing
- Marketing Functions
- Product Planning and Policy
- Pricing
- Channels of Distribution
- Promotion and Sales Promotion
- Advertising
- Personal Selling
- Market Segmentation
- Buyer Behaviour
- Marketing Research
- Sales Forecast
- Marketing of Consumer Goods
- Marketing of Agricultural and Industrial Goods
- Marketing of Services
- Law relating to Sale of Goods
- Stock Market
- E-Marketing
- Marketing Environment
- The Consumer Production Act, 1986
- Unfair and Restrictive Trade Practices
| Book Author |
J. Jayasankar |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
For B.com., B.B.A., and B.B.M. |
| Year Published |
|
₹210.00