- Understanding the Meaning of "Entrepreneur"
- Characteristics of an Entrepreneur
- Classification of Entrepreneurs
- The Entrepreneurial Scene in India
- Factors influencing Entrepreneurship
- Entrepreneurial Growth
- Problems of Entrepreneurs
- Business Idea Generation Techniques
- Identification of Business Opportunities
- Marketing Feasibility
- Financial and Economic Feasibilities
- Technical, Legal, managerial, Locational and Other Feasibilities
- Project Appraisal
- Project Report
- Franchising
- Product Strategies
- Pricing Strategies
- Distribution Strategies
- Promotional Strategies
- Step-by-Step Approach for Starting New Business
- Learning to be Successful
- Family Owned Business Enterprises
- Strategic Approaches
- Ethics and Entrepreneurship
- Cases
| Book Author |
Dr. Jayshree Suresh |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations. |
| Year Published |
|
Author
T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹230.00