Managerial Economics - Dr. S.Sankaran
- Definition, Scope & Fundamental Concepts
- Firm's Objectives and the Role of Managerial Economist
- Basic Concepts of Consumption and Utility Analysis
- Demand Determinants (Demand Function)
- Demand Distinctions
- Demand Forecasting Techniques
- Production Function and Laws of Production
- Supply Factor and Economies of Scale
- Costs: Concepts and Classifications
- Cost-output Relationship (Cost-function)
- Break-Even Analysis
- Cost Control & Optiomum Firm
- Market Structure and Competitions
- Pricing and Output Decisions
- Pricing Methods
- Specific Pricing Problems
- Theory and Nature of Profit
- Measurement of Profit
- Profit Policies, Planning and Forecasting
- Capital Budgeting
- Cost of Capital
- Project Profitability
- Managerial Decision making
- Linear Programming
- Game Theory
- Business Cycle and Business Policy
- National Income
- Detrmination of Income and Multiplier
- Social Accounting and Input-output Analysis
- Monetary and Fiscal Policies
- Economic Planning and MRTP Act
- Industrial Policy
- The Consumer
- More about Product Pricing and Differential Pricing
- Measurement of Economic Concentration
- Optimization Technique : Simplex Method in LPP
- Foreign Invesment
- Appendix – Case Studies
| Book Author |
Dr. S.Sankaran |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
B.A.(Eco), BCS, BBA, BBM, M.com. & MBA Courses. |
| Year Published |
|
₹270.00
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