Consumer Behaviour 1 - (CMA V. Renuka)
- Introduction to Consumer Behaviour
- Internal Influences on Consumer Behaviour
- Consumer Personality
- External Influences on Consumer Behaviour
- Consumer Decision-making
- Case Studies
- Glossary
- Model Question Papers
| Book Author |
CMA V. Renuka |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
M.B.A. & Other Professional Courses. |
| Year Published |
|








