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Books Categories

International Business & Environment
  • Cost Accounting – Introduction
  • Product Costing
  • Process Costing
  • Concept of Just in Time (JIT)
  • Activity Based Costing
  • Marginal Costing
  • Responsibility Accounting
  • Transfer Pricing
  • Measurement of Segment Performance
  • Standard Costing and Variance Analysis
  • Financial Statement Analysis
  • Ratio Analysis
  • Cash Flow Statement (As per AS – 3)
  • Funds Flow Statement
Book Author

Dr. Y. Hariprasad Reddy & Dr. Y.H. Keerthana Reddy

Publisher

Margham Publications

Language

English

For (For M.Com. As per TANSCHE Syllabus)
Year Published

2025

Advanced Cost & Management Accounting – Dr. Y. Hariprasad Reddy & Dr. Y.H. Keerthana Reddy
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹350.00

Advanced Management Theory
  • Global Enmvironment
  • Past University Question Papers
  • Multinational Corporation
  • Cultural and Ethical Environment
  • Japanese Management
  • Strategic Management
  • Strategic Management Process
  • Phases in Strategy Formation
  • Strategy Implementation
  • Strategic Evaluation and Control
  • The Learning Organisation
  • Decision-making
  • Total Quality Management
  • Business Process Reengineering
  • Information Technology Audit
  • Bhagavat Fita and Management
  • Women in Management
  • Contribution to the Management Thought by Thirukkural
  • Management in the Future

 

Book Author

Dr. L. Natarajan

Publisher

Margham Publications

Language

English

For

M.Com. and M.B.A. Courses of Madras & Other South Indian Universities.    

Year Published
Advanced Management Theory - Dr. L. Natarajan
Author Dr. L. Natarajan
₹120.00

International Business & Environment
  • Audit : Meaning and Types of Audit
  • Corporate Governance
  • Corporate Social Responsibility Audit
  • Insider Trading Audit
  • Labour Law Audit in India
  • Environmental Audit
  • Social Audit – Meaning and Implications
  • Takeover Audit
  • Secretarial Audit in India : Meaning and Need
  • Secretarial Audit – SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
  • Secretarial Audit Process Scope and Benefits
  • Meaning and Need for Due Diligence
  • Factors to be Considered While Conducting Due Diligence
  • Techniques of Due Diligence
  • Types of Due Diligence
  • Due Diligence for Takeovers and Due Diligence Report
Book Author

Dr. S. Vengadamani

Publisher

Margham Publications

Language

English

For M.Com., C.A., ICWA., and Other Processional Courses
Year Published

2025

Audit And Due Diligence For M.Com., C.A., ICWA., and Other Processional Courses – Dr. S. Vengadamani
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹200.00

Advertising and Salesmanship
  • Marketing Communication
  • Nature and Scope of Advertising
  • Functions and Benefits of Advertising
  • Advertising Objectives and Goals
  • Types of Advertising
  • Economic Aspects of Advertising
  • Social and Ethical Aspects of Advertising
  • Advertising Agencies
  • Advertisement Budget
  • Advertising Campaign Planning
  • Advertising Copy
  • Advertising Themes and Appeals
  • Copy Design, layout and Production
  • Advertising Media
  • Indoor Media
  • Outdoor Media Advertising
  • Measuring Advertising Effectiveness
  • Personal Selling and Salesmanship
  • Types of Salesmanship & Salesmen
  • As Ideal Salesman & Aggressive Selling
  • Personal Selling Process
  • Theories of Selling
  • Sales Organisation & Sales Manager
  • Recruitment and Training of Salesmen
  • Motivation and Remuneration of Salesmen
  • Supervision and Control of Salesmen (Sales Territories and Quotas)
  • Nature and Scope of Sales Promotion
  • Role and Significance of Sales Promotion
  • Sales Promotion Strategies
  • Tools of Sales Promotion Schemes
  • Planning and Implementation of Sales Promotion Programme
  • Buying Motives
  • Knowledge of Customers
  • Customer Support /services (Packing and Guarantee)
  • Publicity
  • Public Relations
  • Consumerism
  • Advertising Research
Book Author

P.Saravanavel & S.Sumathi

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.                           

Year Published

 

Advertising and Salesmanship - P.Saravanavel & S.Sumathi
Author P.Saravanavel & S.Sumathi
₹260.00

International Business & Environment
  • Introduction to Auditing
  • Audit Procedure and Documentation
  • Company Auditor
  • Corporate Governance
  • Corporate Social Responsibility
Book Author

Dr. CA. Vengadamani

Publisher

Margham Publications

Language

English

For B.Com (As per TANSchme Syllabus)
Year Published

2025

Auditing & Corporate Governance – Dr. CA. Vengadamani
Author T.S. Reddy & Dr.Y.Hari Prasad Reddy
₹160.00

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