Margham Publications - Commerce and Management

Commerce and Management

Marketing Management - Dr. L. Natarajan

Labelling
Pricing
Sales-Force Management
Advertising
Channels of Distribution
Ethics in Marketing
E-Marketing Management
Case Studies
Introduction to Marketing
Macro and Micro Environment
Strategic Planning
Market Segmentation - Targeting and Positioning
Buyer Behaviour
Sales Forecasting
Marketing Information System
Marketing Research
Product Concept
Branding
Packing

Book Author	Dr. L. Natarajan
Publisher	Margham Publications
Language	English
For
Year Published

₹240.00

Marketing Research - Dr.P. Ravilochanan

Marketing Research
Sampling
Nature of Data
Marketing Segmentation and Consumer Behaviour
Motivation Research
Product Research
Sales Control Research
Advertising Research
Processing of Data
Report Writing

Book Author	Dr.P. Ravilochanan
Publisher	Margham Publications
Language	English
For	B.B.A., B.Sc.(ISM) / B.B.M., M.B.A. & Other Competitive Examinations.
Year Published

₹140.00

Merchant Banking and Financial Services - L. Natarajan

Merchant Banking: Nature and Scope
Regulation of Merchant Banking Activities
Capital Market
Project Preparation and Appraisal
Bills Discounting
Factoring
Issue Management
Book Building
Merger and Acquisition
Intermediaries in New Issue Market (NIM)
Credit Rating
Venture Capital Financing
Real Estate Financing and Leasing
Hire Purchase Finance
Consumer Credit
Methods of Marketing of Securities
Glossary

Book Author	L. Natarajan
Publisher	Margham Publications
Language	English
For	B.Com., M.Com., Courses and M.B.A. Courses of Anna & Other Iniversities. & Other Competitive Examinations.
Year Published

Merchant Banking and Financial Services - L. Natarajan

₹170.00

Materials Management - P. Saravanavel & G. Kavitha

Materials Management
Integrated Materials Management
Material Demand Forecasting
Materials Planning and Control
Purchase Management
International Purchase
Insourcing and Outsourcing of Materials
Spare Parts Management
Stores Management or Store-Keeping (Materials Storing)
Vendor Development and Rating
Material Handling
Inventory Control (EOQ and EBQ)
Selective Inventory Control (ABC - XYZ Analysis)
Inventory Control (MRP & JIT)
Pricing of Material Issues
Preservation of Materials
After Sales Service
Supply Chain Management and Learning Curve
Management of Surplus, Obsolete and Waste Materials
Value Analysis / Value Engineering
ISO 9000
Warehousing Management
Computer Applications in Materials Management
Pasr University Question Papers

Book Author	P. Saravanavel & G. Kavitha
Publisher	Margham Publications
Language	English
For	B.B.A., M.B.A., B.B.M., B.E.,. & Other Professional Courses.
Year Published	First Published 2019

Materials Management - P. Saravanavel & G. Kavitha

₹180.00

Money, Banking and International Trade - Dr. S. Sankaran

Nature and Functions of Money
Types and Kinds of Money
Value of Money
The Demand for and Supply of Money
Money Supply and Price level
Business Cycles and Trade Cycles
Inflation and Deflation
Concepts of Baumol, Gurley & Shaw & Gibson Paradox
Evolution and Functions of Bank
Central Banking and Reserve Bank of India
Credit Control
Indian BankingÂ System
Banker and Customer and their Relationship
Cheques, Crossing and Endorsement
Payments and Collection ofÂ Cheques and Pass Book
Employment of Bank Funds
Types of Securities
Discounting of Bills
Letters of Credit
Money Market
Monetary Policy
Reserve Bank and Financial Institutions
International Trade
Foreign Exchange and Exchange Control
International Monetary Fund
Euro Currency
G.A.T.T. Uruguay Round &W.T.O. (TRIPs & TRIMs)
Objective Type of Questions
Glossary
Past University Question Papers

Book Author	Dr. S. Sankaran
Publisher	Margham Publications
Language	English
For	B.B.A., B.Sc.(ISM) / B.B.M., M.B.A. & Other Competitive Examinations.
Year Published

Money, Banking and International Trade - Dr. S. Sankaran

₹200.00

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Commerce and Management

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Marketing Management - Dr. L. Natarajan

Marketing Research - Dr.P. Ravilochanan

Merchant Banking and Financial Services - L. Natarajan

Materials Management - P. Saravanavel & G. Kavitha

Money, Banking and International Trade - Dr. S. Sankaran

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