- Business System: Objectives; Vision & Mission
- What is Strategic Management? Policy & Strategy: Conceptualisation
- Business and its Environment: Balancing Objectives
- Environmental Scanning: SWOT Analysis & E.T.O.P.
- Strategic Management: Process; Role & Limitations
- Corporate Appraisal (Methods & Techniques)
- Corporate Strategies (Generic: Alternatives)
- Choice of Strategy (Matrices: Portfolio Analysis)
- Strategy Implementation
- Strategy Evaluation and Copntrol
- Executive Resources Planning: HRM; Line & Staff Relationship
- Entrepreneur: Qualities & Functions (Contributions of some Economists)
- Cyber Law
- Conclusions
- Appendix: Abbreviations
| Book Author |
Dr. S. Sankaran |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
|
| Year Published |
|
Author
Dr. S. Sankaran
₹200.00