- An Introduction to Retailing
- Retail in India
- The Global Retail Market
- Theories of Retail Development
- Functions, Characteristics and Types of Retailers
- Functions of Retailing Management
- Retail Formats
- Retail Location Strategies
- Branding in Retailing
- Retail Store Brands
- Retail Communication and Promotion
- Supply Chain Management
- Role of Information Technology in Retailing
- Retail Management Information System
- The Management of Service and Quality in Retailing
- Merchandise Management (Retail Inventory Management)
- Visual Merchandise Management
- Category Management
- Space Management
- Retail Pricing
- Consumerism and Ethis in Retailing
- E-Tailing in India
- International Retailing
- Retail Shopper Behaviour
- Segmentation, Targeting and Positioning
- Complaints Management
- Online Retailing
- Retail Accounting and Audits
- Case Studies
| Book Author |
Dr. L. Natarajan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
|
| Year Published |
|
₹200.00