- Marketing Research
- Sampling
- Nature of Data
- Marketing Segmentation and Consumer Behaviour
- Motivation Research
- Product Research
- Sales Control Research
- Advertising Research
- Processing of Data
- Report Writing
| Book Author |
Dr.P. Ravilochanan |
|---|---|
| Publisher |
Margham Publications |
| Language |
English |
| For |
B.B.A., B.Sc.(ISM) / B.B.M., M.B.A. & Other Competitive Examinations. |
| Year Published |
|
₹140.00